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← New Money · Issue 004 · The Sunday Brief
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Sunday, March 29, 2026
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◆ Issue 004 · March 29
Geography is comp.
The 30-mile and 3,000-mile arbitrages most people miss.
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From the editor
Where you live is now a comp lever as material as your level. Two readers this week shipped the same RTO email — one moved their physical address 38 miles to a lower-tax county and netted $11k. The other moved to Lisbon under Portugal’s NHR successor and netted $44k. Same employer, same role, same year. Geography is the easiest comp move left, because companies underprice it.
This week: the Lisbon vs Knoxville take-home table (verifiable via BLS metro wage data), what the housing reset actually broke per FRED case-shiller cuts, Calendar AI for meeting triage, the 12-week agency-of-one build, and the reshoring capex finally landing in actual zip codes.
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Lisbon vs Knoxville: the take-home table.
Same $220k base, same US employer. SF Bay Area: $120k take-home after federal+CA tax, $48k housing — net $72k. Knoxville TN: $148k take-home (no state income tax per IRS state tables), $18k housing — net $130k. Lisbon (NHR successor): $172k take-home (flat 20% on covered income), $24k housing — net $148k.
The Lisbon and Knoxville arbitrages aren’t equally portable. Lisbon requires employer comfort with EU residency + 10-year tax regime, which is a real conversation. Knoxville requires a U-Haul. Per Bloomberg census migration data, >100k tech workers relocated to TN/NC/FL last year. The companies barely noticed.
What to do this week
Open the SmartAsset paycheck calculator with your current numbers, then run them against three target zip codes. Knoxville, Nashville, Boise. If the delta is >$30k net at your current comp, the move is paying you a raise nobody had to approve.
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The 2026 real-estate reset: what broke and what didn’t.
The headline “home prices fell” is wrong for almost every reader. Per FRED Case-Shiller 20-city cuts, eight metros are down >7% YoY (Austin, Boise, Phoenix, Tampa, Las Vegas, Seattle, Denver, SF), the rest are flat-to-up. The break isn’t the asset class; it’s the 2020–2022 boom cities. New York and the Midwest are quietly up 4–6%.
The actionable read: if you bought between Q4 2021 and Q1 2023 in a boom metro and didn’t plan to stay 7+ years, you’re underwater on a fully amortizing basis when you net realtor fees. Cap further exposure. If you’re shopping now, the discount is real in those eight metros only. Everywhere else the “reset” is a headline, not a buyer’s market.
What to do this week
Pull your home’s Zillow estimate vs the FRED Case-Shiller index for your metro. If your house is up <3% in 4 years AND your metro is on the >7% down list, you’re probably down on a transaction basis even if Zillow shows green. Plan the cashflow accordingly.
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Calendar AI: auto-routing meetings by intent.
The biggest time-thief in white-collar 2026 isn’t doing the work — it’s the meetings that should have been a Slack thread. Reader test (32 weeks, ~600 meetings): wire Claude with calendar read + email-draft permissions, run one prompt every morning: “Classify today’s meetings as (a) decision needed, (b) status update, (c) brainstorm, (d) social. For status updates, draft a 1-paragraph async response and a polite decline.”
Result: ~37% of meetings got declined-and-resolved-async in week 1, settling to ~22% after the network adjusted. That’s 4–6 hours a week back. The play isn’t to skip meetings; it’s to convert status-update meetings into one-paragraph writeups, which is what they should have been in the first place.
What to do this week
Run the prompt above against tomorrow’s calendar (paste the day’s agenda into Claude). For every status-update flagged, draft the async paragraph yourself and send a polite skip note. One day. Track how many minutes you reclaim.
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Agency-of-one: a productized service in 12 weeks.
The full path from full-time W2 to $20k/mo agency-of-one in three quarters. Weeks 1–4: ship Play 04 of Issue 001 — one productized $3k offer to two former colleagues. Weeks 5–8: retainer-ize. Convert one project into a $5k/mo recurring deliverable, then add a second client at the same price. Weeks 9–12: documented production stack. Write the SOPs for the recurring work so a $25/hr VA can run delivery while you handle scoping and QC.
By week 12, the maths: 4 retainers × $5k = $20k MRR, minus $2k VA, minus $400 software. $17.6k net MRR with ~6 active hours/week of you. The W2 is now optional, not required. Don’t quit it — route the extra income through your holding co (Issue 002, Play 04).
What to do this week
If you already shipped one $3k offer (Issue 001): write the retainer pitch. One paragraph, two bullets, one Stripe link. “You’d need this every month? Same deliverable, same price, no PO each time. Calendly here.” The conversion rate from one-off to retainer is 38% — if you ask.
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Reshoring math: 1M ops jobs and where they actually land.
The CHIPS Act + IRA + tariff regime are putting $520B of announced manufacturing capex on US soil per Reuters capex trackers. The BLS projects ~1.0M new manufacturing-adjacent positions through 2030. The interesting part for white-collar readers: ~30% of those are office-floor roles — plant ops, supply-chain analysts, automation engineers, EHS leads — with median pay $98–$135k.
Geographically concentrated: Arizona, Texas, Ohio, Georgia, the Carolinas. None of which trade on the standard tech-hub comp tables. The arbitrage: your $185k SaaS PM role translates to a $155k operations PM role in Phoenix at a contract manufacturer, with stable demand, low layoff risk, and the cost-of-living delta from Play 01.
What to do this week
Open LinkedIn jobs. Search “operations program manager” or “supply chain analyst” in Phoenix, Columbus, Greenville-SC. Read three JDs. Not because you should apply this week — because the comp/COL combo is a real alternative your current narrative didn’t include.
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◆ Chart of the Week
Same role. Same employer. $76k net delta.
Net take-home · $220k base · same role
| Lisbon (NHR successor) |
$148k |
$76k spread between worst and best. Same year. Same employer.
Source: IRS federal+state tables, BLS OES metro housing, Portuguese tax authority NHR-successor schedule. $220k base. Same year. Three policy stacks. Geography is the lever.
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◆ The Tape
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$76K
Net delta on geography
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5 hrs
Weekly meeting cuts (Play 03)
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$17.6K
Net MRR by week 12
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One favour before you go
Reply with one number: 01, 02, 03, 04, or 05 — which play you’d run first this week.
I read every reply. They shape what shows up in Issue 005.
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Go run something. See you next Sunday.
— The Operator
still at McKinsey, still building
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Know an operator who’d like this? Forward it →
© 2026 New Money
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