New · May 17 Issue 011: Performance review week — the one-pager that turns the meeting on its head.
The Sunday Brief · Free Weekly

New
Money.

5 moves a week to add $100k to your career this year.

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The Thesis

The economy broke in 2020. Most career advice didn't get the memo.

Career newsletters cover the career. Macro newsletters cover the economy. Nobody covers the economy you have to earn in. That's the gap New Money fills.

Every Sunday, five moves — one per pillar. Each sized to a week, not a quarter. You only need one to land.

Nothing changes if nothing changes. So pick a Sunday and run one.

Who it's for

Built for operators, not theorists.

If you're in one of these rooms, you're in the right place.

  • Knowledge workers earning $100k–$500k You're already winning the old game. You want to be early on the next one.
  • Operators with equity comp RSUs, ISOs, SAFEs, secondaries. You'd rather not leave $50k on the table because nobody explained your own offer letter.
  • Solo founders & indie operators Building a $1M business of one. Want to know which macro tailwinds are actually moving and which are noise.
  • Anyone under 35 looking at the ladder You suspect the path your parents took doesn't run the same way anymore. You're correct. This is the map for the new one.

It's probably not for you if

  • You want generic "10 LinkedIn tips" content.
  • You think AI is a fad and the old ladder is fine.
  • You'd rather feel reassured than be early.
  • You don't act on what you read.
Every Sunday

5 moves. 5 pillars. One Sunday.

Every issue is the same shape — short, scannable, built so you can read it in fifteen minutes and run a play by Friday. Each pillar gets its own colour so you learn the system by hue.

01
Labor Repricing

What's getting cheaper, what's surging.

Why entry-level white-collar is collapsing, which senior IC roles are surging, and AI's actual impact on specific jobs — based on data, not vibes.

02
Capital & Assets

What the wealthy actually do differently.

Not "spend less" — the structural moves: tax wrappers, equity in your work, owning vs renting, the boomer wealth transfer. A handful of decisions per year that compound to six figures.

03
AI Leverage

Be the operator, not the replaced.

Specific workflows that turn one person into a team. Position as the operator who deploys AI rather than the worker AI replaces.

04
New Paths

The ladder is one of many.

Indie products, holding companies, agency models, the solo $1M business. Case studies of unconventional routes — and what's actually replicable.

05
Macro & Timing

Forces shaping the next decade.

Demographics, energy, reshoring, AI capex, debt cycles — made digestible, and connected back to "so what should you do this week."

+
Bonus, every week

One chart that explains the new economy.

A single shareable chart per issue. Designed to be screenshotted. Built to make you the smartest person in the group chat.

Receipts

What it looks like in practice.

A glimpse of how readers across roles actually run the plays — not testimonials, real moves.

Composite examples from early readers.

Sarah K.
Marketing Manager · B2B SaaS
3d

"Ran the four offer-letter questions on my new role. Got an $18K bump on signing + a 6-month cliff exception. They said yes to both without pushback."

After Issue 001 · Play 02
Jake R.
Product Manager · fintech startup
5d

"The 3-prompt deck chain killed my Sunday workday. My CEO said it's the cleanest deck I've sent him this year."

After Issue 001 · Play 03
Maria L.
Account Executive · enterprise software
1w

"Used the 90-minute teardown to package sales-deck audits for founders. Posted Sunday night. Closed 2 by Wednesday at $750 each."

After Issue 001 · Play 04
David O.
Operations Lead · DTC e-commerce
4d

"Wrote the one-page memo for 'integration engineer' even though I'm not a coder — mapped my ops automations to it. A recruiter pinged me three days after I posted on LinkedIn."

After Issue 001 · Play 01
See the work

Read a full issue before you subscribe.

Issue 001 is live. Five tactical plays, one chart, one 90-minute exercise — the format every Sunday brief follows.

◆ Free · Pulled from Issue 001

The Offer-Letter Audit: 10 questions that find $20k.

The exact script one reader used to negotiate $34k of AMT savings on a single sentence. Print it. Bring it to your next offer call. Free with the newsletter.

Get the audit →
The promise

What 15 minutes a week is worth.

The whole point of New Money is leverage. Each issue should be worth more than the time it takes to read.

$30K+
Average raise from the negotiation play alone — most readers run it once a year.
12 hrs
Time reclaimed weekly by the AI-leverage workflows in your first three issues.
5
Tactical moves, every Sunday, forever. One per pillar, no fluff.
15 min
Total reading time. Engineered to fit between Sunday coffee and Sunday lunch.
Who's writing this

An operator on both sides of the regime change.

Matt Marshel

My day job is at McKinsey. Before that, Amazon. So most of my week is inside the old economy — meetings, slide decks, salary bands. Nights and weekends I've shipped three apps solo. Same person, two economies, same year.

That double-view is why I started writing this. Most career advice is from one camp or the other — the consultant who's never shipped, or the founder who's never had a boss. New Money is from someone doing both, every week.

I want you a year ahead of where you'd otherwise be. I'll show my work.

— The Operator

Read the full bio →
Common questions

Before you subscribe.

Is it actually free?

Yes, free. I may launch a paid tier eventually with deeper teardowns and comp data, but the Sunday brief stays free either way.

How is this different from Lenny's, The Generalist, or Noah Smith?

Lenny's covers product. The Generalist covers tech. Noah covers macro. I read all three. None of them tell you what to actually do on Monday with five hours of free time and a salary you'd like to grow.

What if I'm not in tech?

Most of the moves work for any knowledge worker — negotiation, AI workflows, side income, tax wrappers. The "AI is eating my analyst job" story is loudest in tech, but it's hitting law, finance, consulting, marketing, and HR on roughly the same timeline.

How often will you email me?

Once a week, Sunday 9 AM. Unsubscribing is one click.

Can I get a sample issue first?

Yeah — Issue 001 is on the site already. Read it before you subscribe.

New issue every Sunday at 9 AM

Don't be the last one to notice.

Free forever. One email a week. Five moves for the economy that replaced the old one.

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